Grounded theory is a strong, inductive research method for discovering new theories. This is in contrast to other research approaches that rely more heavily on external research frameworks or theories that are further removed from the data. Findings are tightly connected to the dataīecause grounded theory primarily relies on collected data to determine the final outcome, the findings are tightly connected to that data. This is in contrast to other research approaches that occur in less natural settings like research labs or focus group tables.
The theories you develop using grounded theory are derived directly from real world participants in real world settings using methods like in depth interviews and observation, so your findings will more accurately represent the real world. Those years included a long-lasting stint as president and COO at Warner Bros., where Horn oversaw such franchises as “Harry Potter,” Christopher Nolan’s “Dark Knight” trilogy, and Peter Jackson’s three installments of “The Hobbit.Findings accurately represent real world settings Horn’s retirement announcement in October 2021 capped a nine-year tenure at Disney and a decades-spanning, nearly 50-year career in the entertainment industry. The news comes less than a year after Horn’s retirement at age 78 as Chief Creative Officer of Disney Studios Content, and amidst a series of Zaslav-led hires and departures as Warner Bros. He also has wide-spread talent relations and great respect and appreciation for our unparalleled collection of IP, and will be able to provide a unique and valued perspective to the overall creative process. He knows the ins and outs of this studio and helped build it into the powerhouse it is today. Alan began his career with the legendary Norman Lear and partners Jerry Perenchio and Bud Yorkin, and later co-founded and led Castle Rock Entertainment before serving as president and COO of Warner Bros. And I know Mike and Pam are equally excited to have Alan’s ear and to be able to benefit from his wealth of experience gained from such an illustrious track record. I could not be more excited to be able to continue to tap into his thinking, expertise and stellar instincts as we transition our film business and hone our motion picture strategy for the future.
He has been generous and hugely helpful to me, and I’ve learned a ton about the business from our conversations. “Over the past six months, I have been fortunate to spend time with Alan. Most recently, he served as chairman and later co-chairman and chief creative officer of The Walt Disney Studios, where for a period of nearly 10 years, he oversaw the production of all motion pictures and the integration of Lucasfilm and the Fox film studios, as well as the expansion into producing content for Disney’s streaming services. He has had an extraordinary career spanning nearly half a century. “No one knows this business better than Alan does.
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